Millennials – otherwise referred to as Generation Y, the digital generation or echo-boomers – have businesses across industries and geographies scratching their heads. Defined as the generation born between 1980 and 2000, this demographic wields tremendous power, totaling roughly a third of the world’s population.
And while businesses understand the value of getting millennials on their side – especially as many of them are now old enough to start businesses and climb the corporate ladder – they are finding that their traditional engagement and sales methods don’t cut it with this generation.
