Many utilities struggle to engage their customers, especially hard-to-reach markets such as commercial real estate (CRE) customers. It’s not unusual, but why is this the case? Doesn’t it make sense to just implement energy efficiency measures when they are presented to you?
To put it simply, one of the underlying barriers to this resistance has to do with language. This previous Utility Dive article listed 3 ways to identify energy savings in leased offices: run market segmentation analyses, address gaps in efficiency programs, and determine new program offerings to address specific customer needs.
