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Customer-led, data-driven approach to outage communications key to a successful Digital Utility Transformation effort

The utilities industry is facing a trifecta of challenges: a global rise in storm intensity, a dramatic increase in customer expectations and a significant surge in technology advancements.

This year’s hurricane season has been brutal, with Harvey, Irma, Maria and Nate causing widespread, catastrophic devastation and leaving millions without power – many of whom still remain in the dark. These hurricanes are a reminder that extreme weather events of all kinds are on the rise globally and show no signs of waning. In addition, customer expectations are increasing exponentially due to hyper-competitive industries, new and innovative technologies and the on-demand economy concept from other sectors.

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