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Why Energy Data Will Unlock the Next Wave of Residential Solar

September 10, 2018

The residential solar market has slowed in key U.S. markets. There’s no shortage of reasons for the stagnation.

Fewer early adopters, the impact of Section 201 tariffs, changing state policies and persistently high customer-acquisition costs are all contributing to the decline in the number of U.S. households choosing to go solar.

The tepid performance of residential solar — GTM Research reports that the market contracted 15 percent between 2016 and 2017 — means that some in the industry cheered the news of installations being flat, instead of down, in the first quarter of 2018.

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