The writing is on the wall. General Motors, Ford Motor Company, and Fiat Chrysler Automobiles are all making big commitments to EVs, as are BMW, Daimler and the Volkswagen Group.
Such a wide range of manufacturers vying for market share means that current high-end, high-profile EVs like Tesla’s Model S will be the tip of a growing iceberg in the U.S. As more affordable EVs hit the road, a luxury goods market will transform into a mass market, where vehicles such as the Tesla Model 3 and Nissan Leaf will likely dominate in large numbers.
