Greensboro, North Carolina’s waste reduction supervisor Tori Carle Emerson was in for a shock when she saw the telling results of a recent recycling characterization study. The city’s curbside recycling stream was 36.2 percent garbage, despite that Carle Emerson and her team were hitting the pavement, connecting with residents at festivals, schools, and anywhere else they could go to hammer out the message that recycling is important and to explain how it’s done.
