What telecom trends can the industry expect to shape 2024? Juniper Research has put forward a list of 10 that it sees as being paramount for telcos in the coming year, which includes everything from an increased focus on sustainability in telecom supply chains, to 5G Advanced network developments and the use of generative artificial intelligence in marketing campaigns.
Overall, Juniper notes in a related white paper that while its list contains 10 trends, those are being shaped by four themes: Continued advancement of 5G technology, disruption fueled by AI, “innovative sustainability” that will increasing be top of mind as part of decision-making, and an evolution in messaging that includes Apple’s embrace of Rich Communications Services (RCS).
