For anyone in sales, there are two existential questions that need to be posed and answered: What’s the market for what you’re peddling, and how much market share can you expect to capture?
As the once-thriving rooftop solar industry in Hawaii painfully contracts, businesses like mine and others are being forced to seriously ponder those two questions.
In a state where there’s by far more installed solar capacity per home and business than any other place in the nation, and still a high dependency on imported fossil fuels, how can it be that our solar coaster is slowing to a crippling crawl?
