LONDON, England – When it comes to topics such as microplastics in the ocean, disposable coffee cups or electric cars, the general population are often keen to engage and share an opinion.
With water, it’s often the opposite story. Consumers will rarely get in touch with their water utility unless there is a problem. It’s a service that operates behind the scenes and is more than often, taken for granted.
The challenge for water utilities is getting consumers to actively engage with them, aside from paying a bill.
However, the deployment of smart meters and network management software tools is generating new and relevant data to enable utilities to actively engage with consumers.