So, where do we go wrong–with our fire and life safety messages–and how do we correct it? The first thing we have to learn is what makes people transition from the Pre-contemplation phase to the Action phase. Clearly, that is no longer, “the fire department wants you to…” People today have to be reached from another angle.
Enter the beer analogy (after all, who doesn’t love a comparison to beer?) and YouTube homework. Search for beer commercials. How many start with “Budweiser wants you to buy our beer”?
