According to the Food and Agriculture Organization of the United Nations, more than 30 percent of the food produced in the world is lost or wasted. A Salinas, Calif.-based farm is looking to change that by implementing a vine-to-table process using blockchain technology to improve freshness, transparency and resolve food safety issues.
Once the blockchain technology is released, Naturipe Farm shoppers will be able to use the technology by scanning a QR code on their package of berries to see proof of where their fruit was grown and learn about the farm responsible for growing their food.
