If retailers want to attract and keep more environmentally conscious consumers in today’s demanding marketplace, their products should have clearer directions on recycling, according to a national survey by sustainable packaging leader DS Smith.
Nearly two thirds (63%) of those polled say they’re more likely to purchase those well-marked products, yet another sign of environmental concerns driving shopper preferences. Overall, 59% say disposal instructions on items are hard to find and 62% say there’s a lot of conflicting advice on recycling.
