Energy customers are keen to be green — as long as it doesn’t put them in the red. Sixty-five percent of US consumers say sustainability is important when choosing an energy provider, according to the EY Navigating the Energy Transition Customer Survey — but less than half of them (45%) are willing to pay more for sustainable products and services. And with cost-of-living expenses on the rise and energy price volatility growing, the gap between green ambitions and reality is likely to widen.
