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Consumers, utilities and sustainability — a meeting of the minds but maybe not the pocketbooks?

May 9, 2022

Energy customers are keen to be green — as long as it doesn’t put them in the red. Sixty-five percent of US consumers say sustainability is important when choosing an energy provider, according to the EY Navigating the Energy Transition Customer Survey — but less than half of them (45%) are willing to pay more for sustainable products and services. And with cost-of-living expenses on the rise and energy price volatility growing, the gap between green ambitions and reality is likely to widen.

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