The Dallas-Fort Worth Metroplex will be the first region of investment under the Every Bottle Back initiative to increase the collection of 100 percent recyclable plastic bottles.
Launched in October 2019 by the American Beverage Association (ABA), Every Bottle Back is an unprecedented coalition that joins The Coca-Cola Company, Keurig Dr Pepper and PepsiCo with environmental and sustainability leaders World Wildlife Fund, Closed Loop Partners and The Recycling Partnership. Competitors in the beverage industry and environmental and sustainability advocates have come together to support the circular plastics economy by reinforcing to consumers the value of 100 percent recyclable plastic bottles and caps and ensuring they don’t end up as waste in oceans, rivers or landfills.
