If we want to decarbonize quickly and run much as possible on renewable energy, we need to electrify everything.
David Roberts at Vox coined the term and explains it in more detail here. This article lays out a path for consumer electrification from a home performance expert’s perspective.
The “electrify everything” campaign seems to have it all: a simple concept; broad industry and scientific consensus; a snappy name; a fast path off of fossil fuels and into renewables; and a politically neutral approach.
