Forward-thinking companies, like Amazon and Apple, are changing what customers expect from their service providers, including utilities. As a direct result, consumers are increasingly interested in alternative energy choices that give them greater control, comfort and convenience.
Increasingly, consumers expect a full menu of options that they can customize to meet their energy preferences, whether those are focused on controlling energy costs, improving the comfort and security of their homes and businesses, promoting environmental stewardship or other interests. For utilities, this provides an opportunity for value creation, which is increasingly driven by anticipating and satisfying these changing customer needs.
