Reynolds Consumer Products announced a “monumental milestone” for its Hefty EnergyBag program. The program, stemming from the brand’s commitment to helping create end-of-life solutions for plastic waste across the United States, has officially diverted more than 1 million pounds of hard-to-recycle plastics from landfills.
National Geographic estimates that as of 2017, 79 percent of plastic waste in the United States ends up in landfills, which includes hard-to-recycle plastics such as candy wrappers, packing peanuts, straws and foam carryout containers. The Hefty EnergyBag program gives consumers in participating markets the ability to collect these hard-to-recycle items and see them converted into valuable resources rather than getting taken out with the trash.