TerraCycle originally joined forces with North Carolina-based Keep New Hanover Beautiful (KNHB), a Keep America Beautiful affiliate, in 2017 to collect and recycle cigarette butts outside of county buildings, local bars, restaurants, Wilmington International Airport and along Wrightsville Beach.
Through this program, KNHB is not only addressing the nation’s most commonly littered item but also a form of hazardous plastic waste. Since employing its cigarette recycling initiative in April 2017, the organization and its volunteers have collected and recycled more than 500,000 discarded cigarettes, or approximately 500 pounds of cigarette waste.
