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Consumers as partners: The evolving utility business model

January 17, 2023

With the adoption of electric vehicles, rooftop solar systems, battery storage systems, and smart appliances, the role of the electricity consumer is evolving. Now capable of providing services to support local grid operations, consumers are gradually emerging as important partners for their local distribution utility.

But with rates, programs, and member satisfaction teams all designed around providing service to consumers, how does the utility business model change when procuring services from consumers? And how can utilities prepare to support such change?

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