Today’s energy customers demand highly personalized marketing messages — and they are willing to share their data to get them. With a renewed focus on personalization, utilities are taking a fresh look at onboarding and engagement strategies for new customers.
Consumers expect the businesses they buy from to recognize them as individuals and know their needs and interests. In fact, recent research from McKinsey found that 71% of consumers expect personalization from the businesses they interact with, from their favorite retailers to their energy providers.
