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TDS Telecom aims to claim its fair share in fiber land grab

TDS Telecom’s SVP of Corporate Affairs Andrew Petersen shed some light on the company’s strategy as it races to lock in its fair share of growth from fiber deployments.

“We see just tremendous opportunity, and we feel like it’s a bit of a land grab,” he said of the fiber landscape. “Internally, we always describe our growth like we’re playing the game of Risk, where you need to amass more territories fast so you can deliver that kind of competitive choice quickly and change customers’ behaviors rapidly.”

He added, “There’s an opportunity window here where fiber’s become the sort of flavor of the month, and communities that don’t have fiber feel like it’s a competitive advantage to get it.”

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