The Economist, the international business and world affairs publication, announced that it will launch an experiential marketing campaign in New York City during March and April to highlight the impact of food waste. The campaign, “Grounds for Change,” will involve a traveling coffee cart, offering participants the option to compost or upcycle the coffee grounds.
“The campaign brings The Economist’s mind-stretching journalism to life and challenges potential readers to consider new ideas and solutions to reflect on more environmentally sustainable approaches towards food production and consumption,” said Marina Haydn, senior vice president of circulation and retail marketing at The Economist, in a statement.
