In normal times, selling solar is a relatively old-school process.
Branded vans cruise neighborhoods, unloading employees who knock on dozens of doors. When they’re lucky enough to find a sympathetic ear, many sellers step into a customer’s home, ready to sign the contract right then and there.
Though the utility of rooftop solar panels is more complex to explain than, say, encyclopedias or a fancy set of knives, the general technique for selling them has been used for over a century. Door-to-door sales practices, used most aggressively in solar by companies such as Vivint Solar and employed by most of the industry’s largest firms, are viewed as an essential tool in finding new customers.
