Building on its commitment to developing sustainable laundry solutions, Tide announced its strategic partnership with international recycling leader TerraCycle. This will allow the new Tide Eco-Box packaging to be 100 percent recyclable from bag to box.
The new Tide Eco-Box is designed to be environmentally friendly. Its new ultra-concentrated Tide formula is produced with 30 percent less water, and its package has 60 percent less plastic than the equivalent bottled size. The boxed design doesn’t require wasteful secondary packaging and takes up less space than the equivalent bottle, which means fewer trucks needed to transport it to stores.
