To meet the ever-changing needs of customers, utilities are increasingly launching online energy marketplaces. However, with the average e-commerce site conversion rate between 2% and 3%, utilities remain a small part of an already crowded market.
To increase customer awareness and drive traffic, utilities are making bold moves to differentiate their marketplaces from the plethora of options in today’s e-commerce landscape.
“I think utilities are realizing that if they don’t bring energy efficiency solutions to their customers, somebody else will,” says Ryan Prestel, Vice President of Business Development at Questline Digital.
