H&M is taking sustainability to the next level.
The company’s newest collection named the “Conscious Exclusive A/W20 Collection” is derived from food waste and fabrics created with wood pulp and recycled fibers. Consumers no longer need to differentiate between fashionability and sustainability.
This is H&M’s second collection that includes sustainable materials. The “Conscious Exclusion Collection” incorporates clothing and accessories made from recycled materials.