Sports company Adidas is taking real action to reduce plastic waste. The company is working on creating innovative sustainable materials and processes to create the circular future of sports.
Adidas has created the ‘Three Loop’ Strategy. The first loop is recycling, which is building products made out of all recycled materials. The second loop is circular, where they create a product and completely recycle all of the materials and put them back into the supply chain. And the third loop is regenerative, where the materials are all natural and can be returned to nature.
