Amazon’s analytical approach to understanding the customer allowed it to move beyond books and dominate the retail space. Entire industries are getting upended and transformed as a result.
This story about disruption is a familiar one. We’ve seen how it plays time and time again — and it’s not pretty for the incumbents who fail to catch up with technology.
It’s a compelling narrative in the utility space, where we are smack in the middle of an Amazon moment. Electricity consumers want choice. They respond to personalization. And there’s a new generation of technology providers who think they can give consumers what they want — better than traditional brick-and-mortar utilities.