Utilities have a range of reasons for wanting to better engage their customers, from staving off retail choice threats to more efficiently managing their distribution system. But as technology rapidly evolves, and consumer expectations , power companies are broadly getting on board with several trends that allow them to better connect with customers.
Partnerships
Utilities can’t do it all. Their primary functions are maintaining power lines and delivering energy—not designing web sites, smart phone apps and cellular networks. But as those ancillary tasks play a larger role in how they connect with customers, utilities are reaching out to specialized tech companies to build the interfaces and products they need.
