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Utilities tackling time-of-use enrollment with new tactics

October 2, 2023

Time-of-use (TOU) rate plans are taking center stage as utilities look to improve grid resilience and customers seek more affordable and clean energy options.

However, encouraging customers to switch to TOU is a challenge for energy providers. Most customers are accustomed to traditional flat rate plans and their understanding of alternative rate plans is limited. That’s why education is vital for successful TOU enrollment.

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