In our previous blog post, we explored the role of HR in establishing an employee experience that attracts the appropriate talent for a new digital world. Now I’d like to share how organizations can inspire their workforce, and create an innovative, flexible organization through a thriving digital culture. To reap the rewards of a truly digital workforce, they need to go beyond investing in technology and start to become digital from the inside out.
Developing the appropriate working environment is one place to begin. Accenture research shows that more than two-thirds of college graduates rate working environment over salary as a key employer attraction, and companies like Airbnb believe that memorable workplace experiences, including the work environment, is a key factor for success.