It may sometimes feel as if private citizens are relatively powerless in the face of wide-scale pollution and drastic global climate change. However, we should remember that, in addition to the triple bottom line that companies can and should adhere to, individuals can also follow a simple set of principles and sustainability guidelines to benefit the planet.
In addition to the planet, we should be comforted by the fact that sustainability also benefits the least powerful among us: the poor, young and disenfranchised.