Poll: If Americans are Expected to Recycle, It Has to be Easy

October 11, 2018

Via: Waste360

While traditionally the effort to increase recycling rates has focused on education and awareness, a new study among more than 2,000 Americans conducted by the Harris Poll on behalf of the Institute of Scrap Recycling Industries (ISRI) suggests action by brands and government may play a significant role as well.

The survey was conducted online in the U.S. from September 17-19 among 2,003 U.S. adults. The poll revealed two-thirds (66 percent) of Americans agree that “if a product is not easy/convenient for me to recycle, I probably would not recycle it.” The poll also provides insights into ways the two sectors can better drive recycling.

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