GENEVA— Today the Procter & Gamble Company (NYSE:PG) shares its latest advancements toward packaging circularity in Europe which deliver against its “Ambition 2030” goals to reduce virgin plastic usage by 50% and reach 100% recyclability or reusability by 2030.
Consistent with the European Green Recovery and its aspiration to shift to a more circular economy, P&G has been the first FMCG company to join the RecyClass initiative, a certification approach for recycling requirements to help deliver the goal of making plastic packaging circular with traceability along the whole value chain. P&G obtained a record high of 12 product and technology approvals on its packaging across Hair Care, Home Care and Fabric Care brands confirming they meet the Design-for-Recycling criteria guidelines determined by RecyClass.
